News-stand Task
The newsagents i visited had a small selection of music magazine and i was familiar with xxl and mojo as we had analyse these together in class. What I can point out straight away is that the section above the lower left third is visible and all seem to have a striking coverline in this part of the front cover. The actual magazines have priority in what magazines go on top for maximum exposure to their audience, the more niche publications with their limited expenditure are expected to be further back and this is proven in this particular newsagents.
If you look closely, you can see that the mojo magazine had a c of some sort attached to the magazine and it is not clear what it may contain ATTRACTING magazine readers to pick it up and see for themselves . The use of gimmick is particularly effective in magazine distribution and getting more out of your money is always viewed as convenient and attracts a loyal fan base. At the back of the music magazines a skyline of "free inside" is in bold font and again attracts people to pick it up and see what is for free. A visible "M" of the masthead of that particular magazine is the only other thing that can be seen and this is deliberate as branding and that particular genre of magazine is probably strong with their audience.
Alternative distribution methods:
Magazines want to have as many distribution methods as possible to widen how many people they reach out and different people have different ways of accessing their media.
Vibe magazine for example do this very effectively:
-Their collaboration with AOL TV popular in the states and posts many vibe related videos
-They have many different apps spread across the types of technologies the public use,
e.g digital edition via magzter only 15$ a year iPhone, ipad, android, mac pc and tablet.
-this is particularly important as the digital age continually paves it away into the norms of society,
media such as magazines will constantly deplete paper editions and have to find other ways of distributing their magazine content.
-The use of social media
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