Magazine 2 audience and institution

Looking at vibe press pack 2013

https://www.scribd.com/doc/112702966/2013-VIBE-Media-Kit - link the media kit

The media kit starts of with a mission statement which states they produce content for culturally diverse music fans across the globe.

Vibe magazine have their own media and collaborate with AOL and state they have 61 million monthly viewers on their vibe media player. This is a unique selling point for potential advertisers as this advertising is a large portion from where magazine companies make their revenue from. They also have an app and a digital magazine.

Their audience includes 55 percent males and 45 percent females which is quite balanced. Their target age range seems to be 18-35+ where 71% of their magazines audience make up 18-35 and 29% for over 35. 65% of their audience is employed but this is the case as 20 percent are in college education (university). In this case they are targeting people with some disposable income . 75% of their readers are black/African american way more than any other ethnic group but this is probably the case as hip hop is extremely popular amongst them.

300,000 people have subscribed annually, whilst 2.4 million people buy the single editions. The media kit also mentions they have access to specified news-stand placement for their print.

Who publishes Vibe magazine?

Spin media - as with any other competitior they state that in the age of digital media its hard to have print magazines going with much economical sense so they cut the frequencies of their issues quarterly.