Magazine 2: (Vibe 2013)

Second magazine - VIBE magazine, April/May 2013

Front cover

This magazine is more mainstream and resonates with the masses, straight away a hip hop icon played all over the radios "Kendrick Lamar" is strewn across the whole front page and in this sense is very recognisable and popular to their audience. The main cover line has the words "god mc" comparing his lyrical and musical ability to omnipotence making is almost seem that its to good to be missed out and not be picked up to read. The house style is attractive and follows the 3 colour scheme which is ideal for any magazine as too much colours or too little make it either to childish or quite dull both of which isn't traits associated with this music magazines audience. The masthead is very bold and the skyline includes a feature article in the magazine which is quite debatable and automatically sparks thought , " Kanye vs R Kelly." In this way the audience may want to hear read further to read about opinions and further their own point of view. Another cover line on the left of the page is quite controversial and associates an artist with sex and drugs and almost all the time controversy and conspiracy attracts audiences. In addition the jewellery the artist wears connotes his success and thus links him to the cover line of being a "god like mc". Two clever teasers are at the bottom of the cover, one in the lower left third saying "50 greatest albums". If this was on display and put behind another magazine, this would be one of the first things someone would see so its important it catches their attention straight away, in this instance "50 greatest albums" is quite bold and a lot of people will want to know further especially if music is a major factor in their lives. The other teaser directly teases the audience saying "we dare you to disagree" marked with an asterisk showing to try  disagree with the previous statement/teaser. This draws the audience in further as it gives the impression of confidence of how their content is very reliable and worth reading. In this way it is inclusive to the reader.

Contents page

The first section of the contents page appears 4 pages in and the whole page takes up "features".
A full body shot of the main artist that appeared on the front cover is present and the page number with a bit about what to expect in the cover story is enlarged and segregated for obvious reasons. Branding is visible with vibe's iconic vertically gradient "V" in the top left of the page. The other features are listed below with each feature having: page number, title, and teasers, (in order). The word cool is placed next to the artist and this is further emanated by his trendy outfit associated with young males and haircut which gives signs of grooming and masculinity. The house style resembles that of the front cover which means the theming is ongoing giving a nice flow to the magazine and added professionalism, can bring out the journalism to be well produced, sourced and admirable. The second page of the contents is a few pages after the first one (both pages have had adverts in between). This page is for the various other "departments" in the magazine. this contents page follows the same style to the first an exception only being made with two images included in this page rather than one in the first.

Double page spread

The Dps i have analysed features the main cover story of Kendrick Lamar. On the first set of Dps's as his story combined with Miguel takes 8 pages, has the first section of journalistic writing on the left with a title saying "kendrick" on the top. The first section of text is in bold writing and really sets the tone of how large scale this artist is and makes the reader very keen to know more about his success. House style is consistent and represents that of the front cover. Their is an accompanying image of kendrick on the other page and is a different angle to that on the front cover. There is a caption of all the things he is wearing in this magazine and where the images are in the magazine showing that his style is trendsetting and the audience may want to purchase items similar to him as he is such an iconic figure through their eyes. Kendrick seems to be looking directly at the text which connotes that even he is interested in what the article has to say about himself. There is a joint interview between himself and Miguel included in the journalistic writing and the writing style is quite colloquial making it more inclusive to the target audience.